Commercial radio superseded the BBC in share of radio listening in the past year, and in tandem with the growing popularity of podcasts, audio is having a moment.

Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of the medium. The trio discuss the post-pandemic ascendancy of commercial radio, the need to innovate audio measurement tools and standards, and hurdles and opportunities in getting the upcoming Media Bill passed through parliament.

"The easy trap to fall into is to sort of talk about the good old days," said Payton. "Whereas actually, right now, radio and audio we think is stronger than ever. Stronger than ever in terms of audiences, in terms of revenues last year. So it’s taking this moment and saying, look, we’re in a bit of a golden age of audio, so let’s think about building on the innovation, developments up until now and focus on the future.”

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This episode was edited by our production partner Trisonic.

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