2024 in review: Themes and challenges for the media industry
2024 is winding down and for their last weekly news podcast of the year, host Jack Benjamin and editor-in-chief Omar Oakes sat down to look back on the past year in media and advertising.
It was a year in which digital giants continued to grow, retail media surged, OOH prospered and TV streaming services became largely profitable. It was also a year that saw Big Tech facing renewed antitrust efforts, changes to Google and Meta's algorithms punishing online publishers and the industry reckoning with what a new AI-led era could look like.
The pair not only consider what 2024 meant for the wider media ecosystem, but also look ahead to the uncertainties to come in 2025.
Highlights:
2:56: What was the big trend in 2024? A year of two halves and political uncertainty
11:26: Tech regulation and profitable streaming services
19:06: Traditional media: OOH sees success; journalism and publishing challenged by headwinds
35:22: AI uses are broadening and changing working practice
43:41: The past week in news: Sky upfronts, Barb and Origin, Ofcom's BBC report and Guardian/Observer strikes
