Angelic Vendette discusses the importance of brand authenticity and how a mission that is centered around mindfulness and wellness can enter either immersive worlds or the NFT space authentically while staying true to core brand values.

CMO and Global Head of Marketing of Alo Yoga, Angelic Vendette joins the podcast to share insights on how Alo Yoga built one of the most successful experiences on Roblox and are expanding in digital collectibles. Vendette discusses the intentionality of the brand whether it's in the Metaverse or at NYFW with the announcement of their Aspen collection, the brand’s first premium line that includes both physical and digital rewards.

Links mentioned from the podcast:

GQ Magazine to Launch Its First NFT Collection Linked to Real-World Rewards
Titanic artifacts to be tokenized as NFTs in new partnership
DraftKings Tees Up PGA Tour NFT Fantasy Golf Game
Alo Yoga rolls out digital twins to accompany its premium ski collection

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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