Rob Park, COO at Calgary-based Helcim, joins Shannon to talk about building a brand around outstanding customer experience. Helcim's lofty goal is to become the world's most loved payments company. As COO, Rob leads the company in their pursuit to redefine what small and medium businesses expect from their payments provider. Rob and Shannon discuss the importance of consistency and living up to your brand, building a team, mentoring juniors in the workplace and navigating the perils of social media when it comes to online brand reputation. They also talk about the challenges of keeping the feedback loop open as a company grows and

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