Metrics that Measure Up
Evolution of a Public Relations Marketplace - with Gregory Galant, Founder and CEO, Muck Rack
Greg Galant, Founder and CEO at Muck Rack created the industry's first Public Relations (PR) marketplace for journalists looking for great articles and for the companies producing those topics interesting to a target audience.
- The catalyst for creating Muck Rack
- Overcoming Friction between Marketing, PR Agencies, and the Press
- What role does the Press play in a Content Marketing Strategy
- The future of PR in the “AI” era
Greg's journey started in 2005 when he launched the Venture Voice podcast with amazing guests including Reid Hoffman (LinkedIn), Yelp Founder, and many more including Ed Williams, Founder Odeo - a first-generation podcast directory. The catalyst for starting a podcast was Greg's experience at CNN.com as an associate producer where he was looking for ways to download news stories from CNN onto his iPod. In fact, the term podcast emanated from Apple and the iPod using RSS feeds to link to an audio clip.
The above experience at CNN.com was the catalyst for creating his own podcast to highlight the stories of successful entrepreneurs. Venture Voice continued 2005 -2010 and Greg discontinued producing new episodes until Covid hit in 2020, and the additional free time created by being locked into his apartment stimulated Greg to restart the podcast with the first new episode guest - Mark Cuban!
This experience highlighted the need for a website that could amplify those social media influencers that people should be following and an associated event named "The Shorty Awards".
In 2009, Greg and his co-founder launched Muck Rack to help journalists find interesting founders and topics that would be great for their publications. At the same time, businesses started to use Muck Rack to identify those journalists they could pitch for an article that supported their business and increased their brand awareness.
Today, Fortune 500 companies, publications, and journalists alike use Muck Rack as a match-making platform for public relations-centric content.
If you are a fellow entrepreneur and love learning about other founders' journey to creating a new company or media asset, this conversation with Greg is a great listen!
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