Metrics that Measure Up
B2B Marketing and AI trends with Sydney Sloan - Chief Marketing Officer at G2
B2B Marketing and AI Trends are evolving rapidly in 2025, and who better to discuss those trends with than Sydney Sloan, Chief Marketing Officer at G2 - the leader in B2B Software reviews!
During today's episode we discuss a wide array of topics with Sydney including:
- Marketing Budget Allocation for B2B tech companies in 2025
- Peer reviews and their impact on B2B SaaS purchases
- The growth in AI - as measured by categories and vendors with G2 reviews
- The opportunity to exploit the power of AI for B2B Marketers
If you are in the B2B SaaS industry, a B2B SaaS Marketing executive or a B2B SaaS customer this episode has something for you!!!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.