On this episode, Alex Quin chats with Eddie Shleyner, founder of Very Good Copy. Eddie breaks down how he started his blog “Very Good Copy” and how important copywriting is in a business. Business is filled with one main thing...Words. From call to actions, websites, text messages to clients, and more copy is the number one item that is overlooked by business owners. But it is probably the most important! Alex walks you through how copy can engage your clients to help you grow as an entrepreneur and business owner.
[01:15] What’s going on everyone
[01:44] Talk to us about “Very Good Copy”
[03:07] 30k+ on Linkedin
[04:53] The principles of advertising haven't really changed
[05:20] Psychology is really at the root of copywriting
[06:41] The idea always comes from somewhere out in the world
[07:46] And then comes the editing process
[08:35] It's all just the benefiting of practicing
[09:29] Just because you simplify, doesn't mean you’re not an expert writer
[10:44] You're an artist in words
[11:11] You're really a problem solver
[12:03] If you can explain something simply, that means you understand it
[12:41] You should be speaking as simply as you can
[13:10] Hey (break)
[14:41] Copywriting isn't english
[15:51] Direct response copywriting
[17:40] Theres two types of copywriting
[17:55] I started “Very Good Copy”
[18:45] Just said F*ck it, go freelance
[19:22] It's been 6 years since I bought the domain
[20:52] Building that sense of community
[21:19] From a performance marketing perspective
[21:47] Broken down aspect of what it's like to be a member of “Very Good Copy”
[26:41] You don’t know what you don’t know
[27:40] Eddie what are your platforms on social media
[28:51] Creating something for specific platforms
[29:30] Thank you for jumping on the podcast today
[31:05] See you on the next episode
Resources
Alex Quin’s Instagram
Hustle Inspires Hustle App
Hustle Inspires Hustle Instagram
Very Good Copy Blog
The Copywriter's Handbook By Robert W. Bly
Eddie Shleyner Linkedin
Twitter Eddie Shleyner
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