How to Be Awesome at Your Job
513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley Carter
Lee Hartley Carter discusses why facts alone won’t persuade others—and what does.
You’ll Learn:
1) Why you need more than just facts
2) The foundations of compelling persuasion
3)How to craft your master narrative
About Lee
Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
Resources mentioned in the show:
Thank you Sponsors!
View transcript, show notes, and links at http://awesomeatyourjob.com/ep513
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
