One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.

Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.

Pattison is partnering with Momentum Media Marketing, the parent company of Broadcast Dialogue, to bring Validate to market.

Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue - The Podcast to talk about why they developed Validate, how it works, and using data to make stations as successful as they can be.

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