How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/

http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/