Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

http://www.businessinsider.in/Amazon-is-promising-NFL-advertisers-it-will-track-whether-their-ads-get-people-to-buy-things-on-Amazon/articleshow/60328341.cms

http://www.hollywoodreporter.com/heat-vision/apple-amazon-join-race-james-bond-film-rights-1035539