Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Kristin Lemkau knows how to be a CMO. She’s been JP Morgan Chase’s for 6 years, well past the average CMO tenure - and it’s because she’s so damn effective. Listen as she speaks with host, Anda Gansca (CEO, Knotch), about content marketing, building out her marketing organization, and the future of the industry on the very first episode of the Pros & Content podcast. Recorded live at the 2019 Pros & Content Conference