The Archive of Awesome
503: How to Get a Meeting with Anyone with Stu Heinecke
Stu Heinecke shares unorthodox approaches to win the attention of strangers. You'll Learn: 1) The simple trick to exceeding a 100% response rate 2) Do’s and don’ts for composing your personal messages 3) How to turn executive assistants into allies About Stu: Dubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone (2016) and Get the Meeting! (10-2019). Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds. Stu’s book: Get the Meeting!: An Illustrative Contact Marketing Playbook Stu’s book: How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Stu’s LinkedIn: Stu Heinecke Stu’s editorial cartoon: “Roland! You’re acting like a Democrat!” Stu’s website: StuHeinecke.com Stu’s podcast: How to Get a Meeting with Anyone Resources mentioned in the show: Study: Koko (gorilla) Website: Seamless.AI Software: x.ai Software: Zoom Software: Spiro.ai Book: Even Cowgirls Get the Blues: A Novel by Tom Robbins Book: Innovators Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton Christensen Thank you Sponsors! ZipRecruiter is the smartest way to hire. Try them for free at ZipRecruiter.com/htba Mint Mobile. Cut your wireless bill down to $15 a month at mintmobile.com/awesome View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep503