Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others.
The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.
Key Takeaways
Memorable Quotes
\"You don't build a house from the roof down. You build from the ground up.\" — Favour [07:30]
\"82% of 1.9 billion websites have not been updated in the last six months.\" — Favour [101:03]
\"If CNN gave you the full story on Instagram, would you go to their website? No.\" — Favour [118:24]
\"SEO is not a one-size-fits-all. It's not a cookie cutter machine.\" — Favour [71:17]
\"The better the connection, the better the frequency. The better the frequency, the better the energy.\" — Favour [119:14]
FAQs
Should I focus on products or services for my website?
Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.
How often should I update my website?
Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.
What tools were recommended?
Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.
How do I build brand awareness from scratch?
Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.
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