{"author_name":"We Don't PLAY!™ | Best AI SEO Marketing for B2B and B2C Businesses","author_url":"https://art19.com/shows/we-dont-play/episodes/e8354619-f782-468c-bc19-2211531d09b6","description":"<p><a href=\"https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&amp;followMember=favourobasiike\" rel=\"noopener noreferrer\" target=\"_blank\">Favour Obasi-ike, MBA, MS</a> breaks down the latest SEO Services vs. GEO Services Insights below:</p><ul><li>SEO (Search Engine Optimization) is foundational—ranking in search results via quality content, keywords, backlinks, technical optimization.</li><li>GEO (Generative Engine Optimization) builds on SEO, aiming for citations in AI and LLM-powered platforms; recency and structured content matter.</li><li>Social signals from LinkedIn/Reddit increasingly influence both SEO and GEO outcomes.</li><li>GEO content shines via FAQs, precise answers to “People Also Ask” queries, structured data, and conversational authority.</li><li>Site performance (e.g., speed, mobile optimization, compressed images) is critical for both SEO and GEO.</li></ul><p><br></p><p>For more support, listeners are encouraged to&nbsp;<a href=\"https://calendly.com/flaevbeatz/marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">book a 30-minute SEO discovery call</a>, or&nbsp;<a href=\"https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">subscribe</a>&nbsp;to upcoming training and resources.</p><p><br></p><p>Who Is This For?</p><p>This episode is ideal for:</p><ul><li>Entrepreneurs and small business owners wanting to understand SEO and GEO fundamentals.</li><li>Marketers exploring the intersection between traditional search optimization and emerging AI-powered tools.</li><li>Service-based business professionals aiming to increase online visibility.</li><li>Digital strategy consultants seeking practical, up-to-date insights for client advising.</li><li>Anyone confused about the differences and connections between SEO and GEO (Generative Engine Optimization) in the context of AI-driven discovery.</li></ul><p><br></p><p>Key Moments &amp; SEO Summary</p><ul><li>00:00:03&nbsp;— Favor kicks off discussion on SEO and GEO services, defining both and explaining their evolutionary relationship in the AI era.</li><li>00:02:35&nbsp;— Generative Engine Optimization (GEO) explained as shifting from blue links to AI-generated citations and answers.</li><li>00:04:45&nbsp;— Clarifying that GEO success depends on strong SEO foundations.</li><li>00:06:44&nbsp;— Outlining how SEO focuses on traditional rankings; GEO aims for citation and inclusion in AI answers.</li><li>00:12:17&nbsp;— Trends: Prioritizing visibility on platforms like Reddit and LinkedIn, leveraging their AI and search partnerships.</li><li>00:33:27&nbsp;— Practical GEO content strategies: using FAQs, listicles, schema markup, and staying current with your content.</li><li>00:43:45&nbsp;— Favor: “SEO is the source, GEO is the resource” — tightly linking the two for successful digital presence.</li><li>00:47:58&nbsp;— Importance of “last modified” on content for GEO/AI citation—recency and freshness drive modern AI results.</li><li>01:17:39&nbsp;— Actionable advice: optimize website speed, prioritize regular updates, compress images for faster loads.</li></ul><p><br></p><p>FAQs</p><p>What’s the difference between SEO and GEO?</p><p>SEO: Optimizes sites for traditional search results (SERPs), focusing on ranking and visibility.</p><p>GEO: Optimizes for AI-driven platforms, seeking citations and inclusion in generative answers rather than just rankings.</p><p><br></p><p>Is GEO a replacement for SEO?</p><p>No. Strong SEO remains essential; GEO builds upon it, leveraging structured, current content for AI inclusion&nbsp;00:04:45.</p><p><br></p><p>What platforms matter for SEO &amp; GEO now?</p><p>Google, Bing, LinkedIn (Microsoft), Reddit, and platforms powering AI (ChatGPT, Gemini, Perplexity, etc.)&nbsp;00:12:17.</p><p><br></p><p>How do I start with GEO?</p><p>Update your site regularly, use FAQs and structured data, answer real user questions, and stay active on LinkedIn/Reddit&nbsp;00:33:27.</p><p><br></p><p>What’s the #1 technical tip?</p><p>Ensure your website loads fast: compress images, use WebP, keep file sizes small (under 150kb per image)&nbsp;01:17:56.</p><p><br></p><p>Action Steps for Favor Obasi-ike</p><ol><li>Regular Content Reviews</li><li>Audit client websites for “last modified” freshness. Update pages regularly — even minor edits help with AI recency&nbsp;00:47:58.</li><li>Implement FAQs &amp; Listicles</li><li>For each service/article page, add FAQ sections using real “People Also Ask” queries with concise, direct H2-anchored answers&nbsp;00:39:02.</li><li>Use Schema Markup</li><li>Apply relevant schema types (FAQ, recipe, product, etc.) to enhance AI/SEO presence&nbsp;00:41:04.</li><li>Optimize Visuals</li><li>Compress all site images, switch to WebP format, and ensure no images above 150kb for mobile speed&nbsp;01:17:56.</li><li>Leverage Social Authority</li><li>Keep LinkedIn profile and company page active and up-to-date; add LinkedIn as a primary social on all business sites&nbsp;00:14:18.</li><li>Client Education</li><li>Walk clients through the difference and synergy between SEO and GEO, highlighting the value of continual updates and structured content.</li></ol><p><br></p><p>Listen for more actionable strategies and join future rooms for ongoing digital marketing mastery.</p><p><strong><u>Ready to Rank? Book Your SEO &amp; Web Dev Services Today</u></strong></p><p>🧠&nbsp;⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠:&nbsp;<a href=\"https://calendly.com/flaevbeatz/marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">https://calendly.com/flaevbeatz/marketing-strategy-zoom-call</a></p><p>🧠&nbsp;Read Articles:&nbsp;<a href=\"https://www.playinc.online/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed</a></p><p>🧠&nbsp;⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:&nbsp;<a href=\"https://wedontplaypodcast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://wedontplaypodcast.com</a></p><p>🧠&nbsp;Favour Obasi-ike's Quick Links:&nbsp;<a href=\"https://zaap.bio/flaevbeatz\" rel=\"noopener noreferrer\" target=\"_blank\">https://zaap.bio/flaevbeatz</a></p><p><br></p><p><strong><u>Explore Free Marketing Resources to Grow Your Business</u></strong></p><p>📑&nbsp;SEO:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/seo\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/seo</a></p><p>📑&nbsp;Clubhouse Audio:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/clubhouse\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/clubhouse</a></p><p>📑&nbsp;Pinterest SEO:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/pinterest\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/pinterest</a></p><p>📑&nbsp;Marketing:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/marketing\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/marketing</a></p><p>📑&nbsp;Podcast:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/podcasts&nbsp;</a></p><p>📑 Social Media:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/social-media-tips\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/social-media-tips</a></p><p>📑 Billboards:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/billboards\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/billboards</a></p><p>📑&nbsp;Work and PLAY Entertainment Newsfeed:&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.playinc.online/newsfeed/categories/newsfeed</a></p>","html":"<iframe src=\"https://art19.com/shows/we-dont-play/episodes/e8354619-f782-468c-bc19-2211531d09b6/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"SEO Services vs. GEO Services: Web Visibility in the AI Era","type":"rich","version":"1.0","width":720,"height":200}