Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation.
Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).
The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.
Who is this for?
Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.
Key Moments & Timestamps
FAQs
Q: What is the difference between getting discovered and getting ranked?
A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.
Q: How long should my podcast title and description be?
A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.
Q: What size should my podcast cover art be?
A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.
Q: How often should I publish new podcast episodes?
A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.
Action Steps
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