{"author_name":"We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)","author_url":"https://art19.com/shows/we-dont-play/episodes/54a66026-c11e-4137-8156-d0a26716cb26","description":"<p>📥&nbsp;<a href=\"https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><strong>This episode covers SEO, Google Search Console, Google Analytics, Google Trends, Google Business Profile, SERP API, website performance, and indexing.</strong></p><p><a href=\"https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&amp;followMember=favourobasiike\" rel=\"noopener noreferrer\" target=\"_blank\">Favour Obasi-ike, MBA, MS</a> outlines the 11 best free SEO tools every business website needs in 2026. He emphasizes that relying solely on social media is insufficient; businesses must connect directly with search engines. He breaks down the necessity of tools like Google Search Console for indexing, Analytics for tracking behavior, and Trends for discovering keywords. </p><p>The conversation also covers page load speeds and the strategic use of a Google Business Profile for local visibility, ending with SERP API for search tracking.</p><p><br></p><p><strong><u>Key Moments</u></strong></p><p>Favour demystifies <strong>Google Search Console</strong>, explaining that without it, your website is invisible to Google's \"internet service provider\" (04:16).&nbsp;</p><p>A critical discussion emerges around <strong>page load speeds</strong>, where Favour reveals that a load time over 2.5 seconds kills 50% of conversion rates (31:11).&nbsp;</p><p>The room debates the <strong>Google Business Profile</strong>, clarifying when service businesses should use it and verifying addresses (71:37).&nbsp;</p><p>Finally, Favour demonstrates <strong>Google Trends</strong> with a live search for \"press on nails,\" showing how tracking search intent dictates strategy (88:41).</p><p><br></p><p><strong><u>Timestamps</u></strong></p><ul><li><strong>00:00</strong> – Intro: The necessity of a website in 2026.</li><li><strong>04:16</strong> – Tool 1: Google Search Console and why it's vital.</li><li><strong>11:57</strong> – The cost of not verifying your domain early.</li><li><strong>31:11</strong> – How page load speeds impact conversion rates.</li><li><strong>43:55</strong> – Using SEO tools to track website performance.</li><li><strong>71:37</strong> – The Google Business Profile debate: Do you need an address?</li><li><strong>85:00</strong> – Tool 6: Using Google Trends to understand intent.</li><li><strong>101:60</strong> – Tool 11: SERP API for real-time search tracking.</li></ul><p><br></p><p>FAQs</p><ul><li><strong>What is the difference between Google Search Console and Analytics?</strong> Search Console helps you monitor your website's presence in Google Search results (how you are found), while Analytics tracks user behavior once they are on your site (what they do).</li><li><strong>Why is page load speed so important?</strong> Google prioritizes fast pages. If your site takes longer than 2.5 seconds to load, you risk losing up to 50% of your visitors before they see your content.</li><li><strong>Do I need a Google Business Profile if I don't have a store?</strong> While not strictly required for online-only service businesses, it is highly recommended for local visibility. You can verify with an address and then hide it.</li></ul><p><br></p><p>Action Steps</p><ol><li><strong>Verify on Search Console</strong>: Go to Google Search Console and claim your domain to ensure Google can index your site.</li><li><strong>Test Your Page Speed</strong>: Use GTmetrix to check your website's load time. Aim for under 2.5 seconds.</li><li><strong>Explore Google Trends</strong>: Search for two keywords related to your business to see historical search volume.</li><li><strong>Audit Your Business Profile</strong>: If you serve a local area, ensure your profile is 100% complete, even if you hide your address.</li><li><strong>Book a Discovery Call</strong>: Schedule a strategy session to map out a customized SEO implementation plan. <strong>💻&nbsp;</strong><a href=\"https://www.playinc.online/\" rel=\"noopener noreferrer\" target=\"_blank\">Visit our Website and Book SEO Marketing Services</a></li></ol><p><br></p><p><br></p><p><strong><u>Ready to Rank? Book Your SEO &amp; Web Dev Services Today</u></strong></p><p>🧠&nbsp;<a href=\"https://calendly.com/flaevbeatz/marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠</a></p><p>🧠&nbsp;<a href=\"https://www.playinc.online/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">Read SEO Articles</a></p><p>🧠&nbsp;<a href=\"https://wedontplaypodcast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>🧠&nbsp;<a href=\"https://app.unitedmasters.com/beat-exchange/producer/pr_MbnpXwp8iyGbGM7JadsQnb\" rel=\"noopener noreferrer\" target=\"_blank\">Purchase Flaev Beatz Beats Online</a></p><p>🧠&nbsp;<a href=\"https://zaap.bio/flaevbeatz\" rel=\"noopener noreferrer\" target=\"_blank\">Favour Obasi-ike Quick Links</a></p><p>🧠&nbsp;<a href=\"https://riverside.sjv.io/3kedJk\" rel=\"noopener noreferrer\" target=\"_blank\">Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here</a></p><p><br></p><p><strong><u>Explore Free Marketing Resources to Grow Your Business</u></strong></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/seo\" rel=\"noopener noreferrer\" target=\"_blank\">Read about SEO Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/clubhouse\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Clubhouse Audio Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/pinterest\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Pinterest SEO Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/marketing\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Marketing Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Podcast Topics</a></p><p><a href=\"https://www.playinc.online/newsfeed/categories/social-media-tips\" rel=\"noopener noreferrer\" target=\"_blank\">📑 Read Social Media Tips</a></p><p><a href=\"https://www.playinc.online/newsfeed/categories/billboards\" rel=\"noopener noreferrer\" target=\"_blank\">📑 Read Billboards Tips</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">Read Work and PLAY Entertainment Newsfeed</a></p>","html":"<iframe src=\"https://art19.com/shows/we-dont-play/episodes/54a66026-c11e-4137-8156-d0a26716cb26/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"11 Best Free SEO Tools for Business Websites [MUST-HAVES]","type":"rich","version":"1.0","width":720,"height":200}