{"author_name":"We Don't PLAY!™: Best Technical SEO and Pinterest Marketing Strategies Podcast for AI Visibility","author_url":"https://art19.com/shows/we-dont-play/episodes/45c942ba-3c8b-410a-af04-2d9ed754a550","description":"<p><em>Avoid High Spam Rates: Effective Email Marketing Monetization Strategies Masterclass with&nbsp;</em><a href=\"https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&amp;followMember=favourobasiike\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Favour Obasi-ike, MBA, MS</em></a><em>.</em></p><p><strong><u>🎯 Who Is This For?</u></strong></p><p>Business owners, digital marketers, and entrepreneurs who rely on email marketing to drive sales and want to protect their domain reputation from high spam rates and low deliverability.</p><p><br></p><p><strong><u>⏱️ Timestamps</u></strong></p><p>[00:00] Introduction: Are you avoiding high spam rates?</p><p>[01:32] What is an email spam rate and how is it calculated?</p><p>[03:07] The danger zone: Why a 0.3% spam rate is a massive problem</p><p>[07:16] The importance of warming up your email list for better deliverability</p><p>[11:49] Understanding the feedback loop: Open rates, click rates, and stars</p><p>[22:48] Why segmenting your email list is crucial for engagement</p><p>[33:45] How to achieve higher open rates and lower bounce rates</p><p>[62:59] Step-by-step guide to filtering and cleaning your email audience</p><p>[66:14] Technical health: SPF records, DKIM, and domain reputation</p><p>[73:03] Crafting amazing subject lines and preview text to drive replies</p><p><br></p><p><strong><u>💡 Key Takeaways</u></strong></p><ul><li><strong>The 0.1% Rule:</strong> A healthy spam rate is 0.1% or lower. Hitting 0.3% risks severe damage to your domain reputation, which can cause your emails to stop being delivered entirely.</li><li><strong>Warm Up Your List:</strong> If you don't send emails frequently, warm up your list gradually. Consistent, high-value sending builds trust with ESPs like Gmail and Outlook.</li><li><strong>Clean Your List Ruthlessly:</strong> Filter your audience for hard bounces, soft bounces, and unsubscribes. Delete them immediately to protect your data accuracy and sender reputation.</li><li><strong>Technical Health Matters:</strong> Your Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) records must be healthy to achieve elite deliverability rates.</li><li><strong>Segmentation is Power:</strong> Don't blast the same email to everyone. Segment your active vs. inactive subscribers so you get active responses from engaged readers.</li></ul><p><br></p><p><strong><u>Book Web Dev SEO Services?</u></strong></p><p>🧠&nbsp;<a href=\"https://calendly.com/flaevbeatz/marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠</a></p><p>🧠&nbsp;<a href=\"https://www.playinc.online/\" rel=\"noopener noreferrer\" target=\"_blank\">Visit our Official Work and PLAY Entertainment Website | Discover Best SEO Marketing Services</a></p><p>🧠&nbsp;<a href=\"https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>🧠&nbsp;<a href=\"https://www.playinc.online/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">Read SEO Articles</a></p><p>🧠&nbsp;<a href=\"https://wedontplaypodcast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>🧠&nbsp;<a href=\"https://app.unitedmasters.com/beat-exchange/producer/pr_MbnpXwp8iyGbGM7JadsQnb\" rel=\"noopener noreferrer\" target=\"_blank\">Purchase Flaev Beatz Beats Online</a></p><p>🧠&nbsp;<a href=\"https://zaap.bio/flaevbeatz\" rel=\"noopener noreferrer\" target=\"_blank\">Favour Obasi-ike Quick Links</a></p><p>🧠&nbsp;<a href=\"https://riverside.sjv.io/3kedJk\" rel=\"noopener noreferrer\" target=\"_blank\">Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here</a></p><p><br></p><p><strong><u>Need Marketing Resources?</u></strong></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/seo\" rel=\"noopener noreferrer\" target=\"_blank\">Read about SEO Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/clubhouse\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Clubhouse Audio Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/pinterest\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Pinterest SEO Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/marketing\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Marketing Topics</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">Read about Podcast Topics</a></p><p><a href=\"https://www.playinc.online/newsfeed/categories/social-media-tips\" rel=\"noopener noreferrer\" target=\"_blank\">📑 Read Social Media Tips</a></p><p><a href=\"https://www.playinc.online/newsfeed/categories/billboards\" rel=\"noopener noreferrer\" target=\"_blank\">📑 Read Billboards Tips</a></p><p>📑&nbsp;<a href=\"https://www.playinc.online/newsfeed/categories/newsfeed\" rel=\"noopener noreferrer\" target=\"_blank\">Read Work and PLAY Entertainment Newsfeed</a></p><p>🎙️&nbsp;<a href=\"https://www.joinpodmatch.com/wedontplay\" rel=\"noopener noreferrer\" target=\"_blank\">Sign up with PodMatch</a></p><p><br></p><p><strong><u>💬 Memorable Quotes</u></strong></p><p><em>\"If you want to have a 0.01 spam rate, that's like having a credit score of 1% or less. You're using your emails at high volume, but getting feedback that accepts it.\"</em> — Favour Obasi-ike</p><p><em>\"Marketing is not spam, and spam is not marketing. Marketing is expressing interest in showing value in exchange for somebody's time.\"</em> — Favour Obasi-ike</p><p><em>\"Why are you crying over two people who unsubscribed when you have a thousand people who are still there?\"</em> — Favour Obasi-ike</p><p><br></p><p>🚀 Action Steps</p><ol><li><strong>Check Your Spam Rate</strong> — Log into your CRM/ESP and ensure your spam complaint rate is below 0.1%.</li><li><strong>Filter and Clean</strong> — Filter your audience by \"bounced,\" \"unsubscribed,\" and \"marked as spam,\" and delete those contacts.</li><li><strong>Verify Technical Records</strong> — Check your domain's DNS settings to ensure your SPF and DKIM records are properly configured.</li><li><strong>Segment Your Audience</strong> — Separate highly active subscribers from inactive ones to protect your open and click rates.</li><li><strong>Establish a Cadence</strong> — Create a consistent sending schedule to keep your domain reputation warm and active.</li></ol>","html":"<iframe src=\"https://art19.com/shows/we-dont-play/episodes/45c942ba-3c8b-410a-af04-2d9ed754a550/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Effective Email Marketing Monetization Strategies to Avoid High Spam Rates with Favour Obasi-ike","type":"rich","version":"1.0","width":720,"height":200}