{"author_name":"We Don't PLAY!™: Best Technical SEO and Pinterest Marketing Strategies Podcast for AI Visibility","author_url":"https://art19.com/shows/we-dont-play/episodes/0fa7d1c8-bf96-4993-8230-5395e7819eb3","description":"<p>We Don't PLAY Host, <a href=\"https://www.linkedin.com/in/favourobasiike/\" target=\"_blank\" rel=\"noopener\">Favour Obasi-ike</a> dove deep into the world of podcasting success, inspired by the phenomenal journey of <a href=\"https://en.wikipedia.org/wiki/Alexandra_Cooper\" target=\"_blank\" rel=\"noopener\">Alexandra Cooper</a> and \"<a href=\"https://en.wikipedia.org/wiki/Call_Her_Daddy\" target=\"_blank\" rel=\"noopener\">Call Her Daddy</a>,\" which landed a $125 million deal with <a href=\"https://en.wikipedia.org/wiki/Sirius_XM\" target=\"_blank\" rel=\"noopener\">SiriusXM.</a></p>\n<p><strong>Chapters</strong></p>\n<p>00:00 Call Her Daddy's Alex Cooper's $125M deal highlights digital audio market growth.</p>\n<p>09:49 TikTok boosted her podcast success significantly.</p>\n<p>12:11 Backing and brand key to investment success.</p>\n<p>20:16 Differentiating podcaster, encourages watching $125M studio video.</p>\n<p>25:12 Consistency is key for long-lasting success.</p>\n<p>31:46 Leverage digital audio presence with focused website.</p>\n<p>36:16 Deep analysis of media and SEO insight.</p>\n<p>38:53 Leverage SEO and platforms for media visibility.</p>\n<p>44:22 Podcast popularity surged from 12K to 2M downloads.</p>\n<p>52:01 Track podcast statistics and understand audience preferences.</p>\n<p>58:28 Spotify is go-to for Android users.</p>\n<p>01:02:45 Discussion emphasized consistency, distribution, and relevance for growth.</p>\n<p>01:11:19 Replay covered lots about building a podcast.</p>\n<p>01:12:05 Encouraging words, see you tomorrow. God bless.</p>\n<p><br></p>\n<p><strong>Questions to Consider</strong></p>\n\n <li>\n<p><strong>What strategies did Alexandra Cooper use to grow her podcast \"Call Her Daddy\" before partnering with major platforms?</strong></p>\n</li>\n <li>\n<p><strong>How significant is social media's role in driving a podcast's growth and popularity, as exemplified by Alex Cooper’s use of TikTok and YouTube?</strong></p>\n</li>\n  <li>\n<p><strong>What are the potential benefits and drawbacks of moving a successful podcast to an exclusive platform like Spotify?</strong></p>\n</li>\n  <li>\n<p><strong>How can attending events like </strong><a href=\"https://www.cre8tivecon.com/\" target=\"_blank\" rel=\"noopener\"><strong>Cre8tiveCon</strong></a><strong> help aspiring podcasters and creative entrepreneurs scale their projects and businesses?</strong></p>\n</li>\n  <li>\n<p><strong>What key factors make a podcast attractive to major deals and partnerships, such as the $125 million deal </strong><a href=\"https://www.callherdaddy.com/\" target=\"_blank\" rel=\"noopener\"><strong>Alex Cooper</strong></a><strong> scored with SiriusXM?</strong></p>\n</li>\n  <li>\n<p><strong>How important is it for a podcaster to have a strong, recognizable brand, and what steps can be taken to build such a brand?</strong></p>\n</li>\n  <li>\n<p><strong>Discuss the impact of having a </strong><a href=\"https://en.wikipedia.org/wiki/Main_Page\" target=\"_blank\" rel=\"noopener\"><strong>Wikipedia page</strong></a><strong> on a podcast’s visibility and credibility. How does it contribute to SEO and domain authority?</strong></p>\n</li>\n  <li>\n<p><strong>What role do strategic partnerships and media coverage play in the success of a podcast? Give examples from \"Call Her Daddy\"’s journey.</strong></p>\n</li>\n  <li>\n<p><strong>With platforms like Apple and Spotify dominating the podcast market share, how important is it to ensure accessibility for users on different devices and operating systems?</strong></p>\n</li>\n  <li>\n<p><strong>How can identifying and understanding primary and secondary audiences help in the effective distribution and growth of a podcast? What methods can be used to achieve this understanding?</strong></p>\n</li>\n\n<p>If you’re serious about podcasting, it's time to invest in your brand, build a team, and get noticed using podcasts. Catch all the scoops &amp; start turning your passion into profits! </p>\n<p>Stay connected &amp; let's keep PLAY-ing!</p>\n<p><strong>Resources</strong></p>\n<p><a href=\"https://www.facebook.com/workandplayentertainment\" target=\"_blank\">⁠⁠⁠⁠⁠⁠Follow Work &amp; PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠</a></p>\n<p><a href=\"https://pin.it/2QWDpeEnP\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠Follow Work &amp; PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠</a></p>\n<p><a href=\"https://www.linkedin.com/company/work-play-entertainment/\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠Follow Work &amp; PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠</a></p>\n<p><br></p>\n<p><a href=\"https://workandplayentertainment.myflodesk.com/pga\" target=\"_blank\">⁠⁠⁠⁠⁠⁠<em>Join the PGA Newsletter here!⁠⁠ &gt;&gt;⁠⁠</em>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><em></em></p>\n<p><em>Get all the episodes in the academy </em><a href=\"https://workandplayentertainment.myflodesk.com/pga\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<em>⁠here⁠</em>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><em>!</em></p>\n<p><a href=\"https://calendly.com/flaevbeatz\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here 🗓⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p>\n<p>This show is sponsored by <a href=\"https://www.playinc.online/\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work &amp; PLAY Entertainment⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>.</p>\n<p><br></p>\n<p>Follow on Social Media:</p>\n<ul>\n  <li>\n<strong>Website: </strong><a href=\"https://playinc.online/\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Work &amp; PLAY Entertainment Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><strong></strong>\n</li>\n</ul>\n<ul>\n  <li>\n<strong>Newsfeed: </strong><a href=\"https://www.playinc.online/newsfeed\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our Latest Work &amp; PLAY Marketing and SEO Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>\n</li>\n  <li>\n<strong>Podcast: </strong><a href=\"https://wedontplaypodcast.com/\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen on the We Don't PLAY Podcast Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>\n</li>\n</ul>\n<ul>\n  <li>\n<strong>Please email me for any service booking inquiries </strong>at <a href=\"mailto:favour@playinc.online\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>\n</li>\n</ul>\n<ul>\n  <li>\n<strong>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab My Digital Business Card here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</strong>: <strong>⁠</strong><a href=\"https://poplme.co/hash/lQZ4jOcr/2/s\" target=\"_blank\">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>\n</li>\n</ul>","html":"<iframe src=\"https://art19.com/shows/we-dont-play/episodes/0fa7d1c8-bf96-4993-8230-5395e7819eb3/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"How to Make $100M from Podcasting: Podcast Monetization & Marketing Secrets (Call Her Daddy $125M SiriusXM Deal) with Favour Obasi-ike","type":"rich","version":"1.0","width":720,"height":200}