{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/e81ed326-133d-4a89-9faf-1a446549ea66","description":"<p>Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. <a href=\"https://www.voicesofsearch.com/episode/seo-content-strategy-jeff-coyle-marketmuse\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Jeff Coyle:&nbsp;</strong><a href=\"https://www.marketmuse.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/jeffcoyle/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The Voices of Search Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/e81ed326-133d-4a89-9faf-1a446549ea66/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse","type":"rich","version":"1.0","width":720,"height":200}