{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/e53bde6f-013c-4915-96dd-0a9fc743961b","description":"<p>Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. Proving the ROI of SEO can be challenging as it's intangible, unlike PPC. However, understanding its intrinsic value and tailoring conversations to diverse stakeholders is crucial to gaining support for SEO initiatives. Today, Donna discusses building relationships with developers and C-level management. &nbsp;<a href=\"https://voicesofsearch.com/episode/local-seo-vs-enterprise-ecommerce-seo-donna-donahue-antylia-scientific\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Donna Donahue:&nbsp;</strong><a href=\"https://www.antylia.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/donna-donahue/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The Voices of Search Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/e53bde6f-013c-4915-96dd-0a9fc743961b/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Building Developers And C-Level Management -- Donna Donahue // Antylia Scientific","type":"rich","version":"1.0","width":720,"height":200}