{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/d921de60-b829-4163-af9c-67dd5787fcea","description":"<p>Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO.&nbsp;<a href=\"https://voicesofsearch.com/episode/goal-setting-for-seo-justin-seibert-direct-online-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Justin Seibert:&nbsp;</strong><a href=\"https://www.directom.com/blog/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/justinseibert/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The Voices of Search Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/benjshap/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/d921de60-b829-4163-af9c-67dd5787fcea/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Goal Setting For SEO -- Justin Seibert // Direct Online Marketing","type":"rich","version":"1.0","width":720,"height":200}