AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, and daydream, the AI-native SEO agency that identifies search patterns and creates content at scale, breaks down where automation hits its limits. He details how teams can feed agents with call recordings, CRM data, and help desk interactions to approximate customer empathy and product context, while explaining why macro strategy formation still depends on unstructured, high-touch conversations between humans. The discussion frames a practical boundary for enterprise teams building autonomous SEO workflows: where to automate content production and optimization, and where strategic judgment must stay human-led.
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