{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/58760471-9529-4fbc-a65a-40e4025dac0f","description":"<p>Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. Product management and SEO are two crucial components that must work hand in hand for successful SEO outcomes. However, there's a common misconception that SEO should belong to either marketing or product teams. Today, Craig discusses enterprise SEO and its impact on product management. <a href=\"https://voicesofsearch.com/episode/user-research-for-seo-craig-harkins-costar\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li>&nbsp;<strong>Craig Harkins:&nbsp;</strong><a href=\"https://costar.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/craigharkins/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The Voices of Search Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/benjshap/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/58760471-9529-4fbc-a65a-40e4025dac0f/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"SEO as Product Management -- Craig Harkins // CoStar","type":"rich","version":"1.0","width":720,"height":200}