{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/460d64b4-d414-46b1-b6ca-8b69d6c95e4f","description":"<p>Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. Google's intent has always been serving consumers with the best information, not bringing traffic to websites. While that may seem at odds with our SEO goals, there is a way to build your entity’s relationship with Google by understanding the questions that people are asking. Today, Erin discusses entity SEO. <a href=\"https://voicesofsearch.com/episode/omni-channel-assets-that-educate-google-erin-sparks-site-strategics\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Erin Sparks:&nbsp;</strong><a href=\"http://edgeofthewebradio.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/erinsparks/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The Voices of Search Podcast</strong>:&nbsp;<a href=\"https://www.voicesofsearch.com/seo-questions\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/benjshap/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/voicesofsearch\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/benjshap/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/460d64b4-d414-46b1-b6ca-8b69d6c95e4f/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Entity SEO -- Erin Sparks // Site Strategics","type":"rich","version":"1.0","width":720,"height":200}