{"author_name":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","author_url":"https://art19.com/shows/voices-of-search/episodes/12a159b9-d5de-411f-a31e-ca62d769b0e3","description":"<p>73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and scale content production automatically. He debunks LLMs.txt as a ranking signal, backed by Google's confirmation and cross-organization testing showing no measurable impact on visibility or discoverability. The conversation separates legitimate agentic browsing use cases from unproven geo tactics, offering a framework for evaluating which AI SEO investments actually move search performance.</p>","html":"<iframe src=\"https://art19.com/shows/voices-of-search/episodes/12a159b9-d5de-411f-a31e-ca62d769b0e3/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"The most overrated AI SEO tactic right now","type":"rich","version":"1.0","width":720,"height":200}