{"author_name":"The Metrics Brothers","author_url":"https://art19.com/shows/themetricsbrothers/episodes/b92e62fd-f1cc-4ea3-adc5-60ece7a3b626","description":"<p>On this episode, Dave \"CAC\" Kellogg and Ray \"Growth\" Rike discuss Customer Lifetime Value, and the different input variables required to calculate this compound, multi-variable metric.</p><p>The Metrics brothers discuss the following nuances of calculating Customer Lifetime Value</p><ul><li>The basics - CLTV or LTV</li><li>Revenue or Gross Profit</li><li>Which number to use for churn in the formula (GRR, Logo Churn, all ARR or only available to renew ARR)</li><li>Which number to use for the Average Revenue Per Account (ARPA) - new customers only or all customers</li></ul><p><br></p><p>If you love the nuances and details of SaaS Metrics - this is a thought provoking episode that highlights the important of gaining alignment of the CLTV and CAC metrics in your B2B SaaS company</p>","html":"<iframe src=\"https://art19.com/shows/themetricsbrothers/episodes/b92e62fd-f1cc-4ea3-adc5-60ece7a3b626/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Customer Lifetime Value - It's not that simple - SaaS Talk with the Metrics Brothers","type":"rich","version":"1.0","width":720,"height":200}