{"author_name":"The Metrics Brothers","author_url":"https://art19.com/shows/themetricsbrothers/episodes/4ee9d395-0f12-4094-b6be-0fdc529f60a7","description":"<p>The Metrics Brothers discuss how Product-Led Growth (PLG) including the use of Freemiums and/or Free Trials    impacts the Customer Acquisition Cost (CAC) calculation. Each PLG model may have different times to value, conversion rates to paid users, different definitions of when a free user becomes a customer which all can impact the CAC    calculation formula and the resultant usefulness of the metrics</p><p>During this weeks episode, Dave \"CAC\" Kellogg and Ray \"Growth\" Rike discuss CAC Payback Period, and provide a little entertainment along the journey to using CAC Payback Period in your SaaS company.</p><p>Summary</p>","html":"<iframe src=\"https://art19.com/shows/themetricsbrothers/episodes/4ee9d395-0f12-4094-b6be-0fdc529f60a7/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Product Led Growth and the impact on Customer Acquisition Cost","type":"rich","version":"1.0","width":720,"height":200}