{"author_name":"The Metrics Brothers","author_url":"https://art19.com/shows/themetricsbrothers/episodes/4160ecf0-05c8-4dee-9161-f1196c492d38","description":"<p>How do B2B SaaS leaders measure the financial returns on pipeline generation? </p><p>On the surface this question may seem quite simple, but one with that presents several options, especially when considering how a CFO evaluates return on investment.  </p><p>The Metrics Brothers, Dave \"CAC\" Kellogg and Ray \"Growth\" Rike dive deep into the nuances and considerations of pipeline returns on this week's episode of SaaS Talk<strong>™</strong> with the Metrics Brothers.</p>","html":"<iframe src=\"https://art19.com/shows/themetricsbrothers/episodes/4160ecf0-05c8-4dee-9161-f1196c492d38/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Pipeline Financial Return Measurements ","type":"rich","version":"1.0","width":720,"height":200}