{"author_name":"The Metrics Brothers","author_url":"https://art19.com/shows/themetricsbrothers/episodes/344ed1be-1592-4b4d-b0c9-604cf6c879e3","description":"<p>The Metrics Brothers discuss Customer Acquisition Cost (CAC) and the CAC Ratio. The two metrics are closely related, yet are fundamentally two very different SaaS metrics.&nbsp;</p><p>During this weeks episode, Dave \"CAC\" Kellogg and Ray \"Growth\" Rike discuss the value of each metric, when to use them and how to calculate each metric.</p>","html":"<iframe src=\"https://art19.com/shows/themetricsbrothers/episodes/344ed1be-1592-4b4d-b0c9-604cf6c879e3/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"CAC and CAC Ratio","type":"rich","version":"1.0","width":720,"height":200}