{"author_name":"The CMO Podcast","author_url":"https://art19.com/shows/the-cmo-podcast/episodes/8dd58d4e-2f16-4026-b00a-3107341830ef","description":"<p>A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully.&nbsp;</p><p>Our guest this week on The CMO Podcast&nbsp; is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.</p><p>Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of <strong>Life Time</strong>, the company redefining what it means to be a fitness brand. Under Nic’s creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like <strong>Cadillac</strong>, <strong>PepsiCo</strong>, and <strong>Gap</strong>, and even launched his own wellness venture.&nbsp;</p><p>So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout.&nbsp;</p><p>---</p><p>This week's episode is brought to you by Best Buy Ads.</p>","html":"<iframe src=\"https://art19.com/shows/the-cmo-podcast/episodes/8dd58d4e-2f16-4026-b00a-3107341830ef/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience","type":"rich","version":"1.0","width":720,"height":200}