{"author_name":"The CEO’s Guide to Marketing ","author_url":"https://art19.com/shows/the-ceos-guide-to-marketing/episodes/b956a14a-308d-4f4a-81e7-aa986c761776","description":"<p>In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all marketing—and buying—has in common, and how simplicity can help anchor marketing in times of great complexity.</p>","html":"<iframe src=\"https://art19.com/shows/the-ceos-guide-to-marketing/episodes/b956a14a-308d-4f4a-81e7-aa986c761776/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"The one with ServiceNow CMO Colin Fleming about how buying happens, what B2C marketing can learn from B2B and B2C from B2B, and a case well made for doing less, exceptionally.","type":"rich","version":"1.0","width":720,"height":200}