{"author_name":"The CEO’s Guide to Marketing ","author_url":"https://art19.com/shows/the-ceos-guide-to-marketing/episodes/134f1126-2e94-4436-a1ec-6b66ea224dd1","description":"<p>In this episode I talk with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-category marketing has for others, and why you have to avoid “tactic soup.”</p>","html":"<iframe src=\"https://art19.com/shows/the-ceos-guide-to-marketing/episodes/134f1126-2e94-4436-a1ec-6b66ea224dd1/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.","type":"rich","version":"1.0","width":720,"height":200}