{"author_name":"Sweet Talk with Taelyr & Fionna","author_url":"https://art19.com/shows/sweet-talk/episodes/70551558-2984-424c-80e9-dc12b51e76c5","description":"

On this episode of Sweet Talk, hosts Fionna Wright & Taelyr Robinson sit down with Dr. Grant Collins, the orthodontist and creator better known as The Braces Guy, to talk about building a viral brand without losing your integrity. Grant shares how he went from seventh-grade spelling bee “failure” to Mayo Clinic–trained orthodontist, practice owner, and social media star with over 5 million followers across TikTok, Instagram, YouTube, and Facebook.

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You’ll hear how he turned braces and retainers into bingeable content, why his orthodontic practice includes a gourmet mini-donut shop, and how his team gives free braces to childhood cancer survivors. Grant opens up about parenting, dating with clout, setting boundaries, using AI wisely, and what it really takes to create content that’s both educational and entertaining.

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Whether you’re a creator, dentist, business owner, or just obsessed with TikTok and transformation, this conversation is packed with heart, humor, and practical wisdom.

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🦷 Branding through experience – How Grant turned an orthodontic office into a destination with custom bracket colors, rainbow smiles, and a donut + coffee shop.
📱 TikTok & social media strategy – The moment his educational braces videos went viral and how he now thinks about growth, virality, and brand deals.
💚 Authenticity & trust – Why he refuses to promote products he doesn’t genuinely believe in, even when big brands like Invisalign come calling.
🏡 Parenting & boundaries – Co-parenting, keeping his kids’ lives off social media, and strong dating boundaries as a dad in the public eye.
🧠 Daily mindset rituals – His gratitude and intention-setting practice that keeps him grounded while running a clinic, speaking, and creating content.
🤖 AI & the future of dentistry – How AI is starting to show up in diagnostics, and why human expertise and nuance still matter in orthodontics.

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Guest
Dr. Grant Collins – Orthodontist, creator & speaker
TikTok: @thebracesguy

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    02:11 – Dr. Grant Collins’ bio: orthodontist, creator & practice owner

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    05:02 – The spelling bee “scruples” story and turning loss into fuel

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    09:18 – From soccer dreams to dentistry to orthodontics & Mayo Clinic residency

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    13:45 – Getting on TikTok in 2019: from “What’s TikTok?” to viral braces videos

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    18:30 – Cracking the viral video formula & using trends to educate

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    22:40 – Creative brackets: stars, hearts, rainbows & fashion through braces

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    26:55 – The donut + coffee shop inside his orthodontic practice

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    31:10 – Free braces for childhood cancer survivors & giving back

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    36:22 – Invisalign partnership, brand deals & staying authentic online

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    41:05 – Kids, clout & dating as a visible creator and dad of three

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    46:20 – Boundaries, co-parenting & protecting his children’s stability

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    51:48 – Daily gratitude practice, intentions & living an intentional life

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    56:30 – AI in dentistry, diagnostics & why humans still matter

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    1:01:15 – Building a values-driven practice culture & team alignment

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    1:06:40 – Time management, saying no & avoiding burnout

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    1:10:55 – Final reflections & Grant’s gratitude for the journey

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