I push back on the idea that every podcast needs video. A video strategy isn’t about following trends—it’s about choosing what fits your audience, goals, time, and budget. I walk through seven approaches, from going audio-only to using short clips, audiograms, simple YouTube recordings, separate audio and video productions, video-first shows with an audio version, and horizontal and vertical formats. I also share why audio still accounts for 88.1% of Sound Off Podcast consumption and why creators should measure attention, not just views. Whatever approach you choose, make sure it’s sustainable, then give it a fair test—around three months—and let the results guide your next move.
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
","html":"","provider_name":"ART19","provider_url":"https://art19.com","title":"Video Strategies for Your Podcast—Including No Video","type":"rich","version":"1.0","width":720,"height":200}