{"author_name":"Chris Palmer SEO Podcast","author_url":"https://art19.com/shows/seo-pod-cpm/episodes/bc323c63-6b8c-49c4-a4d9-30c9be6060ad","description":"<p>I wanted to share a some press release tips that will help aid your local business website by simply including your press release PDF file  along with including some of your other authoritative links that are already pointing to your website.  </p><p><br></p><p>I cover example of Google reading an attached PDF so much so the site was awarded an enhancement inside of Maps with that said , by taking this one step further and including your press release links , reviews , citations and any other authority backlinks that are pointing into the site  we know Google will read them and pass a slight edge to our properties.</p>","html":"<iframe src=\"https://art19.com/shows/seo-pod-cpm/episodes/bc323c63-6b8c-49c4-a4d9-30c9be6060ad/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Local SEO Press Release Tips","type":"rich","version":"1.0","width":720,"height":200}