{"author_name":"Christopher Seth Palmer SEO Podcast","author_url":"https://art19.com/shows/seo-pod-cpm/episodes/5add3c57-7076-411f-b7d1-d7bcd00b4433","description":"<p>You will learn in this video same as schema and what it is and what it does for your GMB and local listing. </p><p><br></p><p>Along with that I will teach you about a very important factor for local SEO and that is validating your semantic entity. This can be done with machine read entity I.D code.</p><p><br></p><p>This entity I.D will be shown to you a little lesser known secret in the SEO community .</p><p><br></p><p><br></p>","html":"<iframe src=\"https://art19.com/shows/seo-pod-cpm/episodes/5add3c57-7076-411f-b7d1-d7bcd00b4433/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Local SEO - How To Inject Relevance For Higher Google Rankings","type":"rich","version":"1.0","width":720,"height":200}