{"author_name":"Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency","author_url":"https://art19.com/shows/rebrand-podcast/episodes/f4adf9ed-9358-40f0-9adf-66d79ce3ed70","description":"<p>Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative \"Retail Grammys\" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for both businesses and consumers.&nbsp;<a href=\"https://rebrandpod.com/episode/how-shopifys-retail-grammys-program-helped-drive-brand-affinity\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Chris Schmicker:&nbsp;</strong><a href=\"https://www.shopify.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/cschmicker/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;</li><li><strong>Scott Harkey:&nbsp;</strong><a href=\"https://ohpartners.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/scottharkey/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/SharkeyAZ\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>I Hear Everything</strong>:&nbsp;<a href=\"http://iheareverything.com/\" rel=\"noopener noreferrer\" target=\"_blank\">IHearEverything.com</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/benjshap/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;&nbsp;</li></ul>","html":"<iframe src=\"https://art19.com/shows/rebrand-podcast/episodes/f4adf9ed-9358-40f0-9adf-66d79ce3ed70/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"How Shopify's \"Retail Grammys\" Program Helped Drive Brand Affinity","type":"rich","version":"1.0","width":720,"height":200}