{"author_name":"MarTech Podcast ™ // Marketing + Technology = Business Growth","author_url":"https://art19.com/shows/martech-podcast/episodes/ee41005b-3cd0-4fda-acea-352f3cebf5cf","description":"<p>Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.</p>","html":"<iframe src=\"https://art19.com/shows/martech-podcast/episodes/ee41005b-3cd0-4fda-acea-352f3cebf5cf/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"The biggest misconception CMOs have about what AI agents can actually replace today","type":"rich","version":"1.0","width":720,"height":200}