{"author_name":"MarTech Podcast ™ // Marketing + Technology = Business Growth","author_url":"https://art19.com/shows/martech-podcast/episodes/c95c368d-1bc5-4acc-bb09-764e0d5baf32","description":"<p>Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring. <a href=\"https://martechpod.com/episode/market-pain-scoring-kyle-williams-brickstack\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Kyle Williams &amp; Jordan Crawford:&nbsp;</strong><a href=\"https://brickstack.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://linkedin.com/in/kylewill\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> // <a href=\"https://www.linkedin.com/in/jordancrawford\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/martech-podcast/episodes/c95c368d-1bc5-4acc-bb09-764e0d5baf32/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Market Pain Scoring -- Kyle Williams // Brickstack","type":"rich","version":"1.0","width":720,"height":200}