{"author_name":"MarTech Podcast ™ // Marketing + Technology = Business Growth","author_url":"https://art19.com/shows/martech-podcast/episodes/8249272d-7b3d-4063-8268-2ff7462c0ca7","description":"<p>Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies. <a href=\"https://martechpod.com/episode/market-pain-scoring-kyle-williams-brickstack\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Kyle Williams &amp; Jordan Crawford:&nbsp;</strong><a href=\"https://brickstack.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://linkedin.com/in/kylewill\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> // <a href=\"https://www.linkedin.com/in/jordancrawford\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/martech-podcast/episodes/8249272d-7b3d-4063-8268-2ff7462c0ca7/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack","type":"rich","version":"1.0","width":720,"height":200}