{"author_name":"MarTech Podcast ™ // Marketing + Technology = Business Growth","author_url":"https://art19.com/shows/martech-podcast/episodes/707fd8f1-e9b4-4f82-92be-67b1b99e025c","description":"<p>Mattia Santin, Chief Marketing Officer at Hotjar,&nbsp;explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback.&nbsp;<a href=\"https://martechpod.com/episode/maximizing-customer-empathy-with-product-design-mattia-santin-hotjar\" rel=\"noopener noreferrer\" target=\"_blank\">Show Notes</a></p><p><strong>Connect With:</strong></p><ul><li><strong>Mattia Santin:&nbsp;</strong><a href=\"https://www.hotjar.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/in/mattiasantin/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href=\"https://benjshap.com/contact/\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;<a href=\"https://twitter.com/benjshapllc\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href=\"https://benjshap.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;//&nbsp;<a href=\"https://www.linkedin.com/company/benjshap-llc/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href=\"https://twitter.com/benjshap\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul>","html":"<iframe src=\"https://art19.com/shows/martech-podcast/episodes/707fd8f1-e9b4-4f82-92be-67b1b99e025c/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar","type":"rich","version":"1.0","width":720,"height":200}