{"author_name":"Japan Eats!","author_url":"https://art19.com/shows/japan-eats/episodes/d87d7fa6-4eb0-408b-bdd3-0ac589732c0a","description":"<p>Our guest is Silvia Mella who is the owner of <a href=\"https://sorate.co/\" rel=\"noopener noreferrer\" target=\"_blank\">Sorate</a>&nbsp;in New York.&nbsp;&nbsp;Sorate is a unique Japanese green tea company, which sells premium Japanese tea through online and operates beautiful tea houses in Manhattan.&nbsp;&nbsp;</p><p>Japanese tea has been gaining attention in the global markets, fueled by rising health consciousness and growing interest in Japanese food.&nbsp;&nbsp;According to the Japanese government, Japanese tea exports in 2025 reached record highs, and the key driving factor was Matcha.&nbsp;&nbsp;The U.S. accounts for approximately 40% of total export volume, 80% of which was Matcha. And it is mostly used for iced or hot lattes and smoothies.</p><p>But in Japan, people don’t drink Matcha on a daily basis.&nbsp;&nbsp;There are many other types of delicately produced, highly flavorful Japanese tea.&nbsp;&nbsp;Silvia knows the profoundness of Japanese tea culture very well, and is passionate about introducing its charm to a global audience.&nbsp;&nbsp;</p><p>In this episode, we will discuss how Silvia got into Japanese tea, how she convinced a traditional tea farm to work with her, the types of tea she recommends you try, the tea ceremony sessions that she offers with a Japanese tea master, and much, much more!!!</p>","html":"<iframe src=\"https://art19.com/shows/japan-eats/episodes/d87d7fa6-4eb0-408b-bdd3-0ac589732c0a/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Making Waves in the Latte-Driven Matcha Boom: An Italian Woman Introduces Authentic Japanese Tea Culture","type":"rich","version":"1.0","width":720,"height":200}