{"author_name":"In the Sauce","author_url":"https://art19.com/shows/in-the-sauce/episodes/84084518-47fb-4ba7-be07-b403ecff1152","description":"<p><a href=\"https://www.instagram.com/tbonde/\" rel=\"noopener noreferrer\" target=\"_blank\">Troy&nbsp;Bonde</a> &amp; <a href=\"https://www.instagram.com/winstonalfieri/\" rel=\"noopener noreferrer\" target=\"_blank\">Winston Alfieri</a> are CEO, CMO and Co-Founders of <a href=\"https://www.instagram.com/getsauz/\" rel=\"noopener noreferrer\" target=\"_blank\">SAUZ</a>, the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commodity category, and how they acquire and then keep consumers.</p><p><em>Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by</em><a href=\"http://heritageradionetwork.org/donate\" rel=\"noopener noreferrer\" target=\"_blank\"><em> becoming a member</em></a><em>!</em></p>","html":"<iframe src=\"https://art19.com/shows/in-the-sauce/episodes/84084518-47fb-4ba7-be07-b403ecff1152/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Building a Whole Different SAUZ","type":"rich","version":"1.0","width":720,"height":200}