Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break.
So they built one themselves.
The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symbol at tailgates, beaches, and soccer fields.
In this episode, Roy and Ryan explain how they bootstrapped YETI, survived the sudden loss of their only manufacturing partner, and later stumbled onto the $30 product that supercharged the business.
WHAT YOU'LL LEARN
TIMESTAMPS
6:10 — A free-range childhood of hunting and exploring
10:02 — Early businesses: fishing rods and boats
15:30 — Roy’s early frustrations with coolers. “The hinges would break, the latches would snap.”
31:20 — The last-minute flight to the Philippines that led to YETI
40:53 — People didn’t love the name–but they remembered it
47:49 — Why people were willing to spend $400 on a cooler
1:01:18 — The phone call that nearly pulled the plug on the business
1:06:30 — How Roy and Ryan turned a catastrophe into a stronger company
1:22:27 — From coolers to cups: A $30 product changed the trajectory of the brand
1:25:44 — Why the founders eventually moved on from YETI
This episode was researched and produced by Carla Esteves, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Maggie Luthar and Jimmy Keeley.
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Instagram → @guy.raz
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