{"author_name":"BITP - How I Built This with Guy Raz","author_url":"https://art19.com/shows/how-i-built-this/episodes/6eca81bc-b0e1-47e2-a87d-f3b243e76a97","description":"<p>After waiting too long to pay his restaurant bill, <strong>Aman Narang</strong> thought there had to be a better way. His first idea—a mobile payment app—flopped.</p><p>But that failure revealed a much bigger opportunity.</p><p>Restaurants were struggling with outdated software that many owners hated. Payment systems were expensive, unreliable, and trapped on servers hidden in back offices. Replacing them cost time and money.</p><p>But that’s exactly what Aman and his co-founders set out to do: create an entirely new POS&nbsp;system for restaurants—from scratch.</p><p>They worked from an unfinished basement, answered customer calls on their own phones, crashed their first restaurant on day one, survived years of rejection from investors—and eventually grew <strong>Toast</strong> into a business that generates more than $2 billion in annual revenue.</p><p>In this episode, Aman shares how a failed product became a billion-dollar company.</p><p><br></p><p><strong>What you'll learn:</strong></p><ul><li>How to know when it's time to pivot</li><li>Why investors rejected Toast again and again</li><li>How to convince customers to replace mission-critical software</li><li>Why Toast intentionally stayed small before scaling</li><li>The leadership lesson Aman learned after almost breaking the company</li><li>How Toast survived COVID after restaurants shut down</li><li>What founders should look for when choosing a co-founder</li></ul><p><br></p><p><strong>Timestamps:</strong></p><ul><li>11:25 — The frustrating restaurant experience that inspires Toast</li><li>15:41 — The first product fails—and reveals a bigger opportunity</li><li>16:43 — Building Toast: “We grossly underappreciated what it would take.”</li><li>26:05 — Why nearly every investor said “No.”</li><li>32:31 — Toast’s disastrous first launch: writing credit card numbers by hand</li><li>34:18 — Pitching hundreds of restaurant owners before finding believers</li><li>38:08 — Why customer obsession beats competitor obsession</li><li>44:17 — Bringing in a new CEO: “We need to rethink how we do things here.”&nbsp;</li><li>52:31 — The biggest lessons from building a $2 billion company</li></ul><p><br></p><p>This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Neva Grant with research help from Casey Herman. Our engineer was Kwesi Lee.</p><p><br></p><p><strong>Follow How I Built This:</strong></p><p>Instagram → <a href=\"https://www.instagram.com/howibuiltthis/\" rel=\"noopener noreferrer\" target=\"_blank\">@howibuiltthis</a></p><p>X → <a href=\"https://x.com/howibuiltthis\" rel=\"noopener noreferrer\" target=\"_blank\">@HowIBuiltThis</a></p><p>Facebook → <a href=\"https://www.facebook.com/howibuiltthis\" rel=\"noopener noreferrer\" target=\"_blank\">How I Built This</a></p><p><br></p><p><strong>Follow Guy Raz:</strong></p><p>Instagram → <a href=\"https://www.instagram.com/guy.raz/\" rel=\"noopener noreferrer\" target=\"_blank\">@guy.raz</a></p><p>YouTube → <a href=\"https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg\" rel=\"noopener noreferrer\" target=\"_blank\">guy_raz</a></p><p>X → <a href=\"https://x.com/guyraz\" rel=\"noopener noreferrer\" target=\"_blank\">@guyraz</a></p><p>Substack → <a href=\"http://guyraz.substack.com\" rel=\"noopener noreferrer\" target=\"_blank\">guyraz.substack.com</a></p><p>Website → <a href=\"http://guyraz.com\" rel=\"noopener noreferrer\" target=\"_blank\">guyraz.com</a></p>","html":"<iframe src=\"https://art19.com/shows/how-i-built-this/episodes/6eca81bc-b0e1-47e2-a87d-f3b243e76a97/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.","type":"rich","version":"1.0","width":720,"height":200}