{"author_name":"BITP - How I Built This with Guy Raz","author_url":"https://art19.com/shows/how-i-built-this/episodes/48343128-e57d-4e61-999d-2cf9d30ed2fd","description":"

Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M Business

At 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters to raise. She needed income—fast. 

So she did the only thing that felt real: she baked.

What started as 4-ingredient oat bars— hastily placed in a  Boulder coffee shop—became Bobo’s, a national brand built in the Silicon Valley of natural foods.  

In this episode, Beryl walks us through the scrappy early days: buying ingredients at full retail, a risky $25K packaging machine, the Whole Foods breakthrough, the burnout, and the pressure shift that comes with outside capital—and Costco.

It’s a story powered by community support, relentless demos, and a founder who kept saying “yes” before she knew how.

What you’ll learn: 


Timestamps:

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This episode was produced by Noor Gill, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Alex Cheng.

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