{"author_name":"Broadcast Dialogue - The Podcast","author_url":"https://art19.com/shows/broadcast-dialogue/episodes/04ee2efa-b3e5-4003-aed7-3fe13b1ba3f3","description":"<p><strong><em>The</em></strong><em> </em><strong><em>Pro Bono Group's</em></strong> latest PSA is a call to action, asking Canadian advertisers to apply the \"Buy Canadian\" message to their media buying.</p><p>A merging of the not-for-profit creative agency's <strong><em>Pro Canada Project </em></strong>- which has been running for the past year urging Canadians to \"shop as if your country depends on it\" - and their <strong><em>Pro Radio Project,</em></strong> promoting the value of radio, The Pro Bono Group has enlisted one of its founders&nbsp;<strong>Terry O’Reilly</strong> to make their case.</p><p>O'Reilly, alongside The Pro Bono Group's creative leads <strong>Mike Occomore</strong> and<strong> Larry MacInnis</strong> join us on <strong><em>Broadcast Dialogue - The Podcast.</em></strong></p>","html":"<iframe src=\"https://art19.com/shows/broadcast-dialogue/episodes/04ee2efa-b3e5-4003-aed7-3fe13b1ba3f3/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Terry O'Reilly, Larry MacInnis & Mike Occomore on promoting the power of Canadian radio","type":"rich","version":"1.0","width":720,"height":200}