Jade, the co-founder and CEO of Dr. Glitter, tell us about her innovative nutrient crystals, a unique product format that combines the fun of edible glitter with iron and gut health supplements. The discussion covers the challenges of modern diets, the importance of iron, fiber, and probiotics, and the need for educating consumers about nutrition. Jade shares insights on the patenting process, the strategic move into the US market, and their retail collaboration with Urban Outfitters which is helping them get in front of Gen Z consumers. The conversation concludes with Jade's vision for a better world through empowering healthy living and the importance of thinking bigger as an entrepreneur.
Takeaways:
Sound bites:
Links:
Cynthia Duran on LinkedIn - https://www.linkedin.com/in/jadediep/
DrGlitter - https://drglitter.com/
DrGlitter on LinkedIn - https://www.linkedin.com/company/drglitter/
DrGlitter on Facebook - https://www.facebook.com/drglitterhealth/
DrGlitter on Instagram - https://www.instagram.com/drglitterhealth
DrGlitter on TikTok - https://www.tiktok.com/@drglitter
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Brands for a Better World Episode Archive - http://brandsforabetterworld.com/
Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/
Modern Species - https://modernspecies.com/
Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/
Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/
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Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/
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Heritage Radio Network - https://heritageradionetwork.org/
Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/
Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork
Heritage Radio Network on X - https://x.com/Heritage_Radio
Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/
Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio
Chapters:
03:00 Introduction to Dr. Glitter and Nutrient Crystals
06:02 The Inspiration Behind Nutrient Crystals
08:53 The Importance of Whole Foods and Nutrition
11:44 Targeting Nutritional Deficiencies: Iron and Probiotics
14:53 The Unique Manufacturing Process and Patent
17:48 Education on Nutrient Absorption and Probiotic Effectiveness
20:55 Addressing Sugar and Sweetener Concerns
23:34 Market Trends and the Role of GLP-1 in Nutrition
27:34 The Importance of Unflavored Supplements
28:44 Patenting and Intellectual Property Strategy
34:28 Navigating the Challenges of Patenting
37:59 Expanding into the US Market
42:55 Strategic Partnerships with Urban Outfitters
47:18 Retail vs. Online Adoption
50:46 Consumer Education and Retention Strategies
54:40 Advice for Entrepreneurs
56:59 Personal Touch: Favorite Ways to Use the Product
60:07 Vision for a Better World
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