Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minoroty-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space.
Takeaways:
Sound Bites:
Links:
Stefanie Garcia Turner on LinkedIn https://www.linkedin.com/in/stefanie-garcia-turner/
Jocelyn Ramirez on LinkedIn - https://www.linkedin.com/in/jocelyncramirez77/
Regina Trillo on LinkedIn - https://www.linkedin.com/in/regina-trillo-a5055711/
Tuyyo - https://tuyyofoods.com/
Tuyyo on Facebook - https://www.facebook.com/tuyyofoods/
Tuyyo on Instagram - https://www.instagram.com/tuyyofoods/
Tuyyo on Pinterest - https://www.pinterest.com/tuyyofoods/
Tuyyo on TikTok - https://www.tiktok.com/@tuyyofoods
Tuyyo on YouTube - https://www.youtube.com/channel/UC4b_-VIdL7Yl7UQb91y5Vow
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Tuyyo Wefunder - Coming soon…
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Todo Verde (website will go away soon) - https://todoverde.org/
Nemi (website will go away soon) - https://neminative.com/
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Brands for a Better World Episode Archive - http://brandsforabetterworld.com/
Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/
Modern Species - https://modernspecies.com/
Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/
Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/
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Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/
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Heritage Radio Network - https://heritageradionetwork.org/
Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/
Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork
Heritage Radio Network on X - https://x.com/Heritage_Radio
Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/
Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio
Timestamps:
0:00 - Introduction of guests and their brands
2:11 - The idea of merging to amplify Latin American food culture
3:14 - The role of Jocelyn as a connector
4:14 - Initial conversations and alignment of goals
5:09 - Personality tests and understanding team dynamics
6:18 - Personal insights and alignment of values
7:19 - Confirmation of shared vision and responsibilities
8:36 - Expanding vision and impact
9:23 - Egoless collaboration and shared goals
10:16 - Overcoming personal challenges in the merger process
11:33 - Open communication and external support
12:47 - Technical adjustments during recording
13:00 - Introduction and alignment of values and vision
13:29 - Discussion on dividing responsibilities among the founders
13:49 - Initial retreat and mission alignment
14:19 - Specific roles and responsibilities based on skills
15:16 - Transitioning responsibilities before the merger
15:57 - The natural fit of the founders' skills
16:18 - Pre-existing relationships and collaboration
17:27 - Importance of enjoying the process and having fun
19:20 - Branding and unifying product lines under Tuyo Foods
20:11 - Transition phase and retail placement
21:11 - Marketing strategies and community engagement
22:34 - Plans for easing the transition on retail shelves
23:28 - Supply chain synergies and manufacturing efficiencies
25:12 - Cost reduction strategies and shared resources
26:54 - New shared vision and broader goals
27:39 - Community focus and brand representation
29:28 - Expanding Latin American food representation
31:01 - Becoming a go-to platform for Latin foods
33:07 - Benefits and opportunities unlocked by the merger
36:30 - Challenges and unresolved issues
37:37 - Fundraising and rebranding costs
38:20 - Advice for other founders considering mergers
41:58 - Future of the industry and collaboration
45:26 - Fun questions about favorite Latin American foods
53:51 - Book recommendations and personal insights
60:10 - Influential voices and brands to watch
65:17 - Vision of a more representative, equitable, and sustainable food system
71:13 - Upcoming plans and ways to connect with Tuyo Foods
For more insights on food innovation, community building, and scaling purpose-driven brands, subscribe and stay tuned for future episodes.
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